In the past two decades, China’s wealth and influence have increased, creating a burgeoning middle class that want quality foreign goods. Established western luxury brands have been present in the Asian market for several years, however they are no longer meeting the China’s needs. Customers desire foreign goods but not at a hefty price, which means the opportunities for smaller and less well-known brands are on the rise.
At the same time, the digital revolution has changed the way China shops at a much quicker rate than the rest of the world. E-commerce is extremely popular in China, with roughly one third of the 1.3 billion population making an online purchase in 2017.
There are a plethora of online shopping channels available in China, many of whom we are already working with. At Brand Avenue, we are experts in understanding the nuances of each platform and selecting the best entry route for your brand to the biggest e-commerce market in the world.