For the last twenty years, China has moved to the forefront of the global consumer market with an increasing demand for luxury western goods and an emerging middle class numbering in the hundreds of millions. Whilst luxury brands and retailers have been present in China for a number of years the emerging middle class’s desire for less well known Western products, both high street fashion and heritage items, has opened the door for many brands. In particular, the Chinese population’s desire for British products has led to huge growth in UK Chinese exports.
Over the last few years Brand Avenue has had a physical presence opening offices in China enabling us to work with, support and advise British and European brands on exporting to China. Brand Avenue holds major existing accounts with some of the biggest cross-border platforms in China.